Steve Ballmer, then CEO of Microsoft in 2008, famously chanted "Developers! Developers! Developers". In 2014 the new CEO, Satya Nadella, emphasized a cloud-first commitment. Microsoft is converging those visions to empower any business user to be a developer....and they just re-emphasized the commitment to Automation in that vision. The Microsoft Power Platform is a trifecta of tools designed to empower both IT and business users to analyze data and build dashboards ...

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"No one goes beyond the reef. A rule that keeps us safe." - from the film Moana (2016) Automation tool vendors, while growing in their niche, are quickly trying to redefine the automation market within the walls of their individual capabilities. A quick glance at one of the leading RPA vendor's website markets the product as: "The only automation software for today’s enterprise" If you're not laughing yet, consider that is the equivalent ...

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